Every two to four years, it seems as if every yard, street corner, or public space gets cluttered with campaign materials. Interestingly, over the past few decades, there’s been very little change in regards to which elements are included in election posters.
Most include red, white, and blue, have some concept of the American flag, the candidate’s name, and a slogan. Here are 11 examples of campaign posters used over the years.
1. Simple Meets Patriotic
The background is reminiscent of the flag, the name is in bold, and Kennedy’s smile is charming: all classic campaign poster elements.
2. A Retro-Spective
Although one of the more recent posters on the list, this is somewhat retro. The designer used technology to create a rendering of Obama in the standard red, white, and blue.
3. Helping the Community
Here are two versions of Humphrey’s 1972 campaign poster, showing the candidate interacting with people, and an example of his slogan, “The People’s Democrat.”
4. A Bold Statement
This poster for candidate Hillary Clinton is different in that it strays from the traditional colors. However, it does have the positive image of the candidate and the name in bold.
5. Stark & Straightforward
Former French President Nicolas Sarkozy chose this ethereal poster. It has the slogan, positive imagery, and his campaign website.
6. A One-Word Statement
This poster is bold and eye-catching. It encourages name recognition and includes the web address where you can learn about the candidate’s views.
7. It’s All in the Details
The background starburst is a fairly common design element in campaign posters: It conveys a sense of energy and draws attention.
8. Fancy Design Catches the Eye
The poster below is actually a stock layout that can be customized for any candidate. It has all the right elements and is very modern.
9. A Call to Action
A great photo is key.
10. Old-School Cool
Especially for smaller elections, it’s good to include a strong call to action, such as this one that reminds voters of election day.
11. Plain & Clear
White space emphasizes the candidate’s name.
There’s a Reason Why Some Things Never Change
Campaign posters don’t have to have the standard elements, but those elements are easily recognized by voters. There is a reason those elements have not changed. They communicate the appropriate feelings and have an emotional effect on the viewer. Campaign posters are brief, and fortunately there is now the ability to direct voters to a website where they can become more informed.