Does complicated = creative? I don’t think so.
These minimalist posters show us with the right blend of simplicity and style, you can achieve maximum creativity. By often using symbolism to tell their story, these designs quickly illustrate exactly what they’re about without spelling it out for the viewer.
Just like in selecting simple poster text, minimalist design helps bring out the essence of your message and allows for the viewers’ imagination and emotions to be interpreted for them.
There’s a beauty in this practice, and by using these 12 posters for inspiration, you’ll find you can be impactful without having to go overboard.
1. Even if you don’t watch the show, you have to admit these character designs are well done. I love how the legs blend in with the background.
2. Another television-related poster. This time Peggy from 'Mad Men'! With selective shading and coloring, the illustrator gives us the implication of form.
3. Talk about simple! This poster only makes sense if you’ve seen the movie. If you have, then it’s not hard to 'get it.' Isn't symbolism great?
4. Here’s another Hitchcock poster. This is a nice nod to the director.
5. With just a few select colors and eye, we can instantly tell this is Bert from 'Sesame Street.'
6. ...And his pal Ernie!
7. Minimal doesn't mean you have to have flat fields of color. This subtly-textured poster by Maria Kaner is a great example.
8. Here’s another poster that uses texture. I love how the phonograph and bird’s head combine to create one smart image.
9. Genis Carreras uses simple shapes and bold colors to package and explain complex philosophical concepts. This project is not only helpful, but it is beautiful in its simplicity.
10. This minimal poster is a funny and literal interpretation of an action-packed movie.
11. Another instance when texture and layering add a lot of visual interest to relatively simple work.
12. Let’s end with an Internet favorite - cats! You’d recognize those pointed ears anywhere. It’s the beauty of designing with symbols. We’re instantly able to understand them.
More doesn't always mean better
Sometimes more is too much, too cluttered and not fun to look at. It’s visually overwhelming. Minimalism, on the other hand, picks and chooses what’s in its compositions. With everything being important and without adding anything superfluous, creativity can fully take center stage.