Folds on folds on folds…that’s what these brochures have! And while the amount of panels might seem daunting, here are some designs that get it right.
These designs use things like pop color to highlight important information, clear and engaging photographs and design elements that make the entire piece feel cohesive.
Is the accordion brochure fold type the right way to go for you? Check out these great examples below and find out!
1. This brochure has a nice pop color on one side and clear, big images on the other. The kraft-colored cover makes for a nice neutral base.
2. Again the large photographs are really engaging. There’s also nice color matching between sides to tie the design together.
3. Unlike the previous two brochures, this one uses limited color. It’s reminiscent of something you’d see from a photocopier, with the pastel paper and black and white images. That doesn’t make it lame, though. This seems incredibly fresh, clean and cool.
4. Limited color is a good look. I like how the red is overlaid on top of the monochromatic images.
5. The die cut silhouettes of this brochure are really nice. It adds an unexpected but welcomed touch to the design.
6. So many brochures use photography (which is great), but it’s also nice to see one that’s exclusively illustration.
7. Here’s another illustrative-based brochure. This one is more minimal in its application, but I like that the images are silhouetted and knocked out against the lime green background.
8. This unusual circle brochure is eye catching. Circles can be hard to design but can conceptually be the best choice for the type of information you’re trying to convey.
9. Even though we can’t read the words on this brochure, the use of symbols make it pop. We can read this type of information faster than text (the Facebook symbol, for instance). It’s something to think about as you design.
10. The type of paper this brochure is printed on makes all the difference. Kraft paper offers a rustic-looking finish, perfect for an outdoor-themed design.
11. There is a nice, subtle tie-in of color happening here. The photograph's background mirrors the accent color for the font on the opposing side.
12. Accent color can be a powerful thing. I love how the pale orange pairs with soft gray tones.
13. Hello folds! This piece features a lot of them, but it also has a common design element at the bottom of each panel, which makes it feel cohesive.
Personally I find brochures easiest to read when there is some sort of visual system and when I can understand how information relates to each other. Making the piece flow is something this fold type helps accomplish.
Always keep the reader in mind when designing these. What will make the most sense for them? Will your images help or hurt what you’re trying to say? All of those questions and more will be impressively answered with the right accordion-fold brochure.