Have you heard the term “white space”? It can often be a little misleading. At least in design terms, white space just means the absence of content. It’s the space in between your photos, text and other design elements.
Designers use white space to create an atmosphere of elegance and sophistication. It communicates professionalism and puts the focus on the content.
Here are 13 examples of brochures that use white space well.
1. In brochures heavy with text, white space can help eliminate clutter.
2. Brochures for upscale brands should use white space with pops of color or bold elements to stand out.
3. In a product brochure, white space helps to highlight the products and make them look more appealing.
4. Although this brochure has a lot of colors and images, you'll notice the colors are light and there's a good amount of space between each design element.
5. For a brochure spread, the use of white space to contrast a full page color design makes each page stand on its own.
6. The shapes, images and colors on the right pages contrast with the clean crispness of the left pages.
7. It can be difficult to display tables with numbers in an interesting way. In this example, there is a lot of white space with spots of bright color to draw attention to the table and make it easier to read.
8. The elements on this spread serve as a frame to the white space around the important content, which is the focus of this brochure.
9. A great photo spread with a simple line of text creates a lot of visual interest.
10. The white space used on this cover draws all of the attention to the copy.
11. Notice the photo on the left page doesn't cover the whole page. Images don't have to be centered or fill up an entire space.
12. Elements like this flower can decorate white space, but remember to keep it simple. Don't overwhelm your readers.
13. Just because you have the space to increase the size of your font doesn’t necessarily mean you should. Let the white space do the work and draw the reader’s eye to the text.
Stay in control of content and graphics
I know it’s often tempting to fill up every inch of space in a brochure. You have a lot to say about your business or products and it’s important to tell the client as much as you can.
But, quite frankly, cluttering up your space with content won’t make your brochure more effective. It will communicate a message about your brand that is not positive.
Keep your brochure focused on the key messages, images and design elements and leave plenty of white space for an upscale look.