13 Brochures That Use White Space Well
Your white space should be working for you!

Design Master

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Have you heard the term “white space”? It can often be a little misleading. At least in design terms, white space just means the absence of content. It’s the space in between your photos, text and other design elements.

Designers use white space to create an atmosphere of elegance and sophistication. It communicates professionalism and puts the focus on the content.

Here are 13 examples of brochures that use white space well.


Brochures that Use White Space Well 1

Source: voxuspr.com


Brochures that Use White Space Well 2

Source: hayleysharplin.com


Brochures that Use White Space Well 3

Source: defteling.blogspot.com


Brochures that Use White Space Well 4

Source: abneyville.com


Brochures that Use White Space Well 5

Source: glow-marketing.com


Brochures that Use White Space Well 6

Source: clementi.com


Brochures that Use White Space Well 7

Source: beckydunks2.blogspot.com


Brochures that Use White Space Well 8

Source: adamosgood.com


Brochures that Use White Space Well 9

Source: mspaceholdings.com


Brochures that Use White Space Well 10

Source: saucedesign.com.au


Brochures that Use White Space Well 11

Source: flipflopdesign.co.uk


Brochures that Use White Space Well 12

Source: yurichcreative.blogspot.com


Brochures that Use White Space Well 13

Source: norococo.blogspot.com


I know it’s often tempting to fill up every inch of space in a brochure. You have a lot to say about your business or products and it’s important to tell the client as much as you can.

But, quite frankly, cluttering up your space with content won’t make your brochure more effective. It will communicate a message about your brand that is not positive.

Keep your brochure focused on the key messages, images and design elements and leave plenty of white space for an upscale look.

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About the Author
Kristi Maddox is a master of graphic design, on-site design and ordering, and is the go-to for template and design tool usage.
Kristi and the team order print jobs from every major printer to test quality, value, customer service, and more. See their reviews here:

4 Comments

  1. love brochures that use white space well. too much text and info really ruins the brochure imo and white space really makes it easier to read through. Great list.

    • Kristi Maddox (Printaholic.com)

      Agreed. It is funny how much more text and graphics can pop just by being aware of the white space in the piece.

  2. Sadly, it is like pulling teeth to get a client to agree to a design with a lot of white space. They often feel they aren’t getting their money’s worth if every square inch is not crammed with photos or words.

  3. Kristi Maddox (Printaholic.com)

    That can certainly be frustrating, Sheila. Hopefully once they see the final product compared to a cluttered piece they will start to understand!