We all get it from time to time, dreaming of places far away from home. And what better way to entice us than travel brochures!
The best ones make us excited to explore a new city, country or even a specific tourist attraction, but even the neatest places need a little help. That’s where great design is crucial, as it will play an important role in the success of your marketing.
1. Speaking of wanderlust … I love the bold stylings of this brochure and how it combines vector images with photographs.
2. We’ve probably all received or sent postcards. I love the idea of a brochure made entirely up of different travel-themed postcards.
3. I’ll admit it - I’m partial to illustration. This cover combines sketches of Berlin and gives it a personal touch.
4. This brochure uses fractured shapes that highlight different scenes. When folded, you see new and interesting designs. Be sure to always think about how something will look when it’s folded and unfolded.
5. These two brochures cover similar topics but different perspectives. Here colors were used so you can quickly tell them apart.
6. This is clever - the page is introducing Barcelona at night, and each square in the grid of photos shows a slightly different variation of it.
7. I really like this concept. The grommet allows you to swing it open in multiple ways. Here it creates a globe.
8. There are some really interesting shapes going on here. I love how they travel from the front of the brochure to the inside. It’s apt given the subject matter.
9. How incredible is this?! This brochure has information on it, sure, but it delights the viewer with interesting pop ups and illustrations. It’s not only a practical, but it's an art object as well.
10. Sometimes you don’t need photography. Here the designer used bold icons and bright colors to capture your attention. The graphic quality makes it quick and easy to read.
11. There’s a lot going on here, design-wise, but that’s the point. It’s reminiscent of old roadside attractions. To make sure the information is clear, the designer layered flat areas of color on top of the photographs so the text and images aren't colliding.
12. Sometimes you don’t need to say a lot. These gorgeous photos show how beautiful this place is and makes it the focal point. The text is subtle and doesn’t detract from them.
13. If you’re having trouble coming up with a theme, think about color. The orange is overlayed on text and pictures and unifies the entire design.
14. So I wouldn’t call this design current, but it still feels contemporary. Look to vintage travel brochures to see how they used illustrations and colors to paint a vibrant picture of a place.
A brochure is a way to briefly give your viewer a taste of what a locale is like. Good photography is key, and bright, clean images will go a long way toward a professional-looking design.
Be sure to think about your colors and font choices, and make sure all of the components work together. While you want catch people’s eyes, you also want them to read your information, too!
Ready to create your own travel brochure? Check out these fantastic brochure printers and get to work on your own first class design!