As a designer, you want a poster that pops, right? One that grabs the attention of the passersby so you can tell them about your important message?
One of our favorite methods to achieve this is designing in 3D (no, not 3D printing!)
Three-dimensional designing means giving visual volume and weight to elements in your work, making it look a little less stylized and much more realistic.
Below you’ll find multiple ways designers have created and nailed dynamic compositions on their posters. Which one is your favorite?
1. Designer William Paterson’s bold type looks like it’s popping off the page with an urgent message.
2. This is a poster for a club called Ministry of Sound. The multi-layered design of the colorful speakers gives the illusion the poster isn't just printed on a single sheet of paper.
3. Very well-placed shadows and rendered lines have us believing this poster has been folded multiple times.
4. Perspective is our friend. Here it’s been used to give us the illusion there’s a vast depth of field.
5. There’s a really great sense of movement in this poster. The distorted (yet readable!) type and texture of the liquid make for an eye-catching image that has you stop in your tracks to look at it.
6. I love how the triangles and text interact in this design! It looks like they wrap around each other, and the type is not divorced from the rest of the design.
7. There’s a really nice combination of flat and three-dimensional design going on here. The cubes and color gradient add a lot of visual interest to an otherwise flat design.
8. A charming typeface that’s made to look like toothpaste (or maybe it really is?!) The believability of this image rests in the shadows underneath the toothpaste forms.
9. Here cut paper has been used to create a tiny, colorful world. The scene was first constructed and then photographed to create a very realistic 3D effect.
10. These colorful, tactile sprinkles look good (and real) enough to eat right off the paper!
11. It’s lovely to see 2D and 3D halves laid side by side. The upper half of the poster is much more dynamic and engaging - you could reach out and grab one of the abstracted trees.
12. This doesn’t just look 3D. It is 3D! The simple yet adorable solution instantly engages you (and reminds you why dogs can be so great).
13. This volumetric font fits perfectly within the streets of New York City. It’s meant to signify “New York jazz giants,” which I think is apt considering the scale of the type to the buildings.
14. Origami and paper folding has always fascinated me. Here it’s used as an illustrative element whose dimensional rendering makes it appear as these geometric skulls are sitting back from the foreground.
By adding proper shading and lighting, there can be an “oomph” to your work and the illusion that something is coming toward you or has an effective presence on the viewer.
This 3D effect can be achieved in multiple ways, but if your looking to create your own eye-popping poster, check out our great design tutorial for a basic overview!