When I think of a brochure, I typically think of the accordion-fold, three panel design that’s typically nothing special and has some limitations to what you can create.
However, this type of print collateral can be so much more.
The designs seen here are fresh, sleek and show what kinds of things are possible in a brochure. They have interesting cutouts, great use of color and innovate layouts.
If you are looking for modern brochure design inspiration, you’ve come to the right place.
1. This design uses a die-cut pattern on the front that’s reminiscent of architecture. It’s appropriate considering it’s for the 4 Bridges Arts Festival.
2. Breaking out of the conventional rectangle, this brochure is in triangle format. The use of this shape changes it up and makes it fresh.
3. Here we go again with another unusual shape. The first three pages of this design are in the form of letters, which is appropriate for anything that uses an acronym like a college or organization.
4. This design uses a triangle pattern throughout. It works on a number of panels and nicely ties in all of the information.
5. The stark contrast paired with the bright yellow gives this illustration a very minimal yet stylish look. I can imagine this would be perfect for a fashion magazine.
6. Here’s another minimalist-looking brochure that pairs bold outlines with colorful patterns. The thick black lines make it appear even flatter.
7. This brochure breaks out of the conventional 2-D and into the third dimension. The vibrant colors and subject matter immediately catch your eye and take this from a brochure to an art object.
8. I really enjoy the tiny elements that make up a larger design element. It creates the beautiful effect of tiles and mosaics.
9. This brochure folds into a neat little design and folds out to be a cohesive-feeling poster.
10. Admittedly this could look a little plain, until you notice this subtle detail - the precise cut around the mouse cursor. It’s clever enough to make this design seem out of the ordinary.
11. The well-planned cut out on the front of this brochure creates an engaging speech bubble when its partially opened.
12. Sure this looks unusual, but when you find out it’s for architecture, it all makes sense.
13. Sometimes your design doesn’t need to use the newest technologies or latest innovations. A great color combination can make something feel fresh and hip.
14. Why not think of a brochure like a small folio? This one folds together in a neat little package and has smaller, more focused printed materials inside.
Get your modern on
Obviously the kinds of designs you create are going to depend on your constraints, and if you are using a template, the elements are already incorporated.
However, I think there’s something you can take away from each of these designs.
How can you shift the viewers’ perspectives by using shapes? What can a bright pop color do to grab attention? Considering things like these will give you a better-looking brochure no matter what your budget!