Nothing can kill an ad campaign quicker than a brochure that is bland, blah, brash, or bleak. Check out these 15 truly awful brochures, a sort of cautionary tale for what not to do when embarking on your brochure journey.
1. Bland, bad spacing, and boring color choices.
2. They should have better pooled their resources.
3. A bad layout and too many fonts, colors, and sizes.
4. Too much, too much!
5. Crowded, to say the least.
6. Someone had too much fun with Word.
7. A poor font choice and bad kerning of text.
8. There is too much text and the photos and graphics are much too large.
9. The background’s swirling vine would’ve been fine had it not been competing with so many other graphic elements.
10. Bright colors and a smiley face don’t make up for poor design.
11. Bad sign: when you can’t figure out if it’s a brochure or a greeting card.
12. Unfortunately, this brochure’s creator couldn’t pick which design concept they liked most.
13. A barrage of bullet points, a bursting of blue prints, a mix of colors, fonts, messages, text sizes…wow!
14. I’m a procrastinator myself. I know a last-minute design job when I see one.
15. Are those links clickable? No. Then don’t make them look like they are.
While I’m sure your brochures weren’t on here, I hope you took some messages away from the list, such as watch your font usage, go easy on the clip art, and pick one central message and stick with it.