A flyer usually has some sort of valuable information you’re trying to convey to the passerby.
The trouble is they’re only looking at your design for mere seconds, so you’ve got to make an instant impression to encourage them to read further.
That’s why it’s important to have an eye-catching flyer that will make someone stop in their tracks and do a double-take to pay attention!
1. Ice cream cone? Microphone? I think I know what’s going on here. Even without reading the text, I get a pretty good idea of the event. A clever, clear image can make all the difference.
2. This flyer uses real holes and yarn to create an interesting graphic. What’s really great about it is you can thread it all different ways, conceivably making every one different.
3. Here’s another eye-catching image. It’s incredible that such a menacing character is made from a set of hands!
4. A flyer doesn’t have to be in the shape of a rectangle. How would you fit all of your information on an O? Take a look at how this designer did it!
5. The playful composition makes it appear like you’re looking down at someone’s work space. I really like how they crafted some of the type out of clay.
6. A lot of flyers have tear-off tabs, but what if you turned them into something different? These make the perfect set of piano keys. Instantly I know I’m looking at something that’s about music.
7. This plush red heart instantly grabs your attention when set against the plain background. The 3D element here is crucial - I don’t think it’d be as engaging otherwise.
8. Bon appetit! Even though this flyer only uses two colors, it's composition and accent color makes for a visually interesting image.
9. The saturated coloring and bold photo (also that vantage point!) immediately grabbed my attention. I like that it puts us above the New York City traffic.
10. Here’s another flyer that uses the body as another form. The arm and hand is masquerading as a tree in a powerful image set against a dark background.
11. This silly picture of a cat in pink in definitely grabs our attention. It doesn’t, however, tell us what the flyer is about. But sometimes that’s OK.
12. There’s beautiful watercoloring in the background of this design. To make the text stand out, the designer made it bold and in all white that looks hand drawn - it marries the two.
13. Is this folded or not? It’s hard to tell! The illusion makes for an intriguing visual that could easily be replicated using Photoshop.
14. You don’t need a complicated image to catch someone’s eye. Take this flyer, for instance. It’s fairly minimal in detail but has the mouth poking through and makes it alluring and hard to look away.
15. A lot of designs use photographs, which are great, but you can’t go wrong with bold colors and strong shapes like we see here. Our eye will instantly pick up on them and interpret their symbolic meaning (if any).
As always, good type is important, but the connecting thread for all of these flyers is they have a compelling image.
These designs aren’t necessarily complicated or dazzling with effects, but they are clever, beautiful or strange – in essence, unique.
Using body parts, combining disparate subjects and interesting points of view are ways to create a photograph or illustration that’s sure to grab your viewers attention and see what you have to say.