Let’s say, hypothetically, you sell different flavors of homemade jam. You’re confident the people will love it, and you want to start making sales. But how do you this? You promote!
The all-important product brochure will educate the public on how your strawberry jam is made with only the finest strawberries and how you can everything yourself.
The brochure is something that’s portable and gives the reader vital information about your product.
1. If you decide to have multiple product brochures, then this type of treatment works well. All of the photos are the same style but different enough to know there are three distinct things they’re trying to sell. The unusual shape of the cover makes it look like an invitation...to buy your product.
2. This design features a limited color palette, accented by cerulean blue. Overall, it’s very angular, making use of boxes and rectangles, but still features a quirky shape that stands out and guides us through the publication.
3. Great design is classic. If you’re feeling stuck, take a look at some old product brochures. These mid-century Braun ads are great examples of how you don’t need a lot of elements to your photographs - just a clear, clean image. They will stand the test of time.
4. Another example of classic design, these Herman Miller fold-out brochures are supposed to showcase furniture, but you’d never know it by looking at this collateral, which chooses to focus on the essence of its products by representing them with clean, bright shapes.
5. MoMA’s design team created a brochure about classes for kids using bold white text to make the most important information stand out. They clearly thought about their audience and made this eye-catching design in bright, fun colors.
6. If you’re stuck on imagery to use, think about the ingredients of your product. Pieria and Dion is a chocolate company that features fruit-flavored treats. Instead of showing chocolate, they show these enhancements. The accent color overlaid on half of the illustration of strawberry, kiwi and lemon is a nice, sophisticated touch.
7. Merge infographic with product brochure, like designer Jim Heru did in his work for Havi. Because his client worked with British Airways and the London Underground - both means of transportation - the illustrator created a map that guides the reader throughout the brochure.
8. Nike likes to let the product speak for itself. There's nothing super-fancy about this design and it just lets the shoes do the talking.
9. Your design doesn’t have to be confined to the constraints of the tri-fold. Here we see angular lines that extend from one section to another. It’s a simple way to add more space on the restrictive-feeling panels.
10. Think about shapes and their scale. This brochure plays with different sizes of circles and adds a simple floral graphic throughout its pages.
11. Monnet designed a brochure for the high skin care line Perricone MD. Don’t you think the great product photography and white space communicates clean skin?
12. The main goal should be to inform your readers. Would a diagram, like used in the Viper Subsea brochure, be helpful?
13. The green-on-green used in this design is yummy, and the text-on-text on the cover creates its own pattern and visual tension. Does your product have a color that stands out like this?
14. This brochure redefines a brochure. Instead of being the typical fold-out brochure, it’s kept in a folio the viewer can flip through.
15. I’m tickled by the photographs on the covers of these brochures. Their style blurs the line between illustration and photo. They also remind me of the Braun product publications I mentioned earlier. See how the past can influence the present?
Sell your brochure like you would your product!
When contemplating a design, think about your viewer – a potential customer. What information is important for them to know?
In jam, it might be something like nutritional information, packaging amounts and the story of your small business.
And never underestimate the power of good photography. When coupled with good design, it will make your product brochure pop.