From movie posters to gig posters, the popularity of the minimalist aesthetic has recently seen a surge in the poster world.
Minimalist posters are simplified, symbolic designs that visually communicate the key essential elements of the subject matter.
Below are several posters that don’t use elaborate detail or description, but they are still eye-catching, beautiful designs that convey the information.
1. The 1955 film 'The Man with The Golden Arm' was the first poster Saul Bass designed. By using an irregular arm and off-kilter typography, the poster reflected the protagonist’s struggle with heroin addiction.
2. Many designers around the world have been creating these simple yet powerful posters of iconic movies. Sometimes they are even better designed than the official movie poster itself.
3. This designer uses simple shapes to represent the famous Stay-Puft Marshmallow Man. Even without the whole body in the poster, the audience knows who this character is.
4. This poster uses beautiful, simple lines to illustrate the iconic Holly Golightly as smoke from the cigarette.
5. This designer takes the original movie poster and simplifies it to basic shapes and colors, which creates an interesting poster.
6. This poster doesn’t use characters or props to convey the film. Instead it uses the energy rings from the movie to symbolize the film. Even with the lack of the color, this poster still has a graphic impact.
7. This poster makes an old television show look contemporary by using a simple line to represent a paper clip.
8. The viewer can tell this is a 'Star Wars' poster by the use of a simple graphic - that of the famous Death Star from the film.
9. This designer cleverly used a simple illustration of a heart with part of it shaped like an acoustic guitar. The red graphic and type with the pale background make this poster very eye-catching.
10. In advertising, keeping the message of your advertisement straightforward and simple by using a single logo, image or word creates memorable work that has graphic impact and is intriguing.
11. The ad agency Leo Burnett created this ad campaign for Fiat, which sends a message to drivers not to text while driving. The poster creatively uses negative space with a simple illustration.
12. The WWF tries to create awareness for the exploitation of animals by using a simple tic-tac-toe graphic. The crocodile poster is one of several in this campaign.
13. Graphic designer Mark Brooks designed a series of posters for Legitimate Santa Monica Wear, a clothing store in Barcelona, Spain.
14. This designer used composition and line to create energy in this beautiful poster. The subject matter is conveyed just by illustrating some tools an architect or artist would use.
15. Not only can film, music and advertising be subject matter for a poster, but historical events can be as well. This poster is based on the first manned mission to land on the moon in 1969.
I hope you enjoyed these minimal posters and got some inspiration for your next project. Remember, sometimes less is more!