You want to think about content and design when making a flyer for your business.
This is a marketing investment, and you want to capitalize on it by creating a thorough and effective flyer. You want to catch your potential client’s eye with engaging design and keep their attention with solid, pertinent content.
Here are 15 things you should include in your business flyer.
1. Contact Information: Anything you could possibly say in your flyer to promote your business will be for nothing if your customers don’t know how to contact you. Include your business name, address, phone number and website.
2. Social media connections: If your business is using social media as a marketing tool (and you should be), then take advantage of this opportunity to earn new fans. Tell them where to find you on Facebook, Twitter or any social media outlets you use.
3. A bold headline: Your headline should communicate what your business is all about. This is the first chance to draw the reader in, so make it good!
4. Great photography: Invest in your business with a professional photo shoot for your products. It’s an investment that will pay off in the long run, and you can use the photos for a variety of purposes.
5. Discounts or specials: Let customers know about special deals, discounts or promotions to encourage them to take advantage of those opportunities now.
6. Call to action: Use active rather than passive language. Try to avoid using variations of the verb to be (was, were, is, been, being, etc.). Always let consumers know what you expect them to do with the information. Tell them to call today, act now or log on.
7. Key facts: Let consumers know about the product or service by informing them of the facts.
8. Testimonials: Don’t make the consumer rely on you to know the value of your product or service. Let them hear it from their peers or from people they trust by including testimonials in your content.
9. Value statements: Choose at least five value statements about your business and display them prominently in your flyer.
10. Differentiate yourself: Tell your customers why you are better than your competition. What do you do differently? Why should they choose you?
11. White space: Note that white space doesn’t necessarily have to be white. It is just space that is not taken up by copy, image or illustration. It conveys professionalism and clarity and makes the content you have easier to read.
12. Bullet points: These are great ways to organize information into smaller digestible pieces. Grab and keep your readers’ attention with this type of organization.
13. Good graphics: Search on stock image sites for design elements and illustrations to help add visual interest to your flyer.
14. Your logo: Sounds simple but if you don’t have one, you should. A solid logo will brand your business and help you to become recognizable to consumers.
15. A theme: Make a statement by creating a theme for the design of your flyer. Be careful not to overdo it. Make it subtle yet interesting.
Don't forget about your end goal.
When considering what to include in your business flyer, think about the end goal. Who are you trying to reach, and for what purpose? Don’t throw everything in your flyer. Be intentional and smart about your choices.
featured image courtesy of yaymicro.com