One of the highest-impact, least expensive ways to spread the word about your business or event is a flyer. That said, there are few things more annoying than someone shoving a flyer in your hand, and so often it will be thrown away—unless the design of the flyer is something special and interesting enough to make you take a second glance.
Take a look at these examples to get some ideas as to how to turn a random someone into a customer with an amazing design.
1. Catch the eye with high contrast and a strong focal point. Put the word out with a flyer that grabs some old design concepts from yesteryear, reworks them, and speaks to your customer base right now.
2. Travel through time with interesting layers and bright pops of color.
3. White, bold text on a black background, with just enough color peeking through to pique some interest, and a nice balance between the heavy top and bright yellow.
4. Whimsical visuals lend a cute, human element to a piece of promotional material.
5. Let the pertinent pieces of information shine while eye-catching images bubble up and break up a block text.
6. Contrast of both color and shape, with nicely balanced text, create an engaging flyer.
7. Simple, sans serif text makes a bold statement.
8. A text-dominated flyer doesn’t have to be boring. Splash your flyer with just enough color to spark some interest, then reel your audience in with an X-shaped composition.
Keep in mind ...
Remember the true purpose of your flyer and design to that end. Think about your audience as they’re reading your message, and create a flyer that will explain your message as clearly as possibly. Have fun with your design, and make something that speaks both to your customer base and represents your business.