The impact of a seminar depends on a series of factors, such as its topic, relevance and the influence of lecturers invited to the discussion. Being able to attract and involve potential attendees is very important when organizing a seminar.
This guide will provide you with the necessary guidelines to create an effective brochure designed specifically for a seminar.
Step 1. Starting the project.
Create a new document sized 8.5” x 11.” In this tutorial, I am designing a classic half-fold brochure, so specify the need for two pages and two columns in the New Document’s panel.
Give the brochure an inner margin of 0.25” and a bleed of 0.125” for each border.
Step 2. Choosing a color scheme.
Before actually working on the document, you need to determine your color scheme. The color scheme will be used throughout the whole brochure to give it a cohesive and professional look.
To choose a good scheme, you can extract colors from your main graphics. This way you will be sure graphics and colors will blend nicely.
Step 3. Shaping the brochure.
Start by adding some shapes of different colors to the brochure. These shapes will define the areas where all the main elements will be placed. Use the color theme I created earlier as a reference for the color of each area.
Step 4. Placing graphics.
Use a captivating image for the front panel, something that will illustrate the focus of the seminar effectively and will invite readers to explore the rest of the leaflet. If you have a logo, find a prominent spot for it as well.
Step 5. Including text.
Text should be extremely easy to read. Using clean fonts that will stand out from the background is the first requirement. Avoid long paragraphs and break the text into smaller blocks.
Make sure to add the location and time of the meeting and contact details, like phone numbers, emails and websites, to give people a way to get in touch. If there are sponsors for the event, include their name as well.
Step 6. Final touches.
Keeping everything essential and getting rid of distractions is very important. Double check to make sure the layout is uncluttered, text and images are balanced properly and no superfluous element is breaking the flow of the document.
If there is anything that doesn’t look too convincing, try to fix it by changing typefaces, arrangement and so on. Take the time to proofread before sending the files to the printer.
Think about your audience.
When designing the brochure, always keep in mind who its recipients will be and what kind of expectation you want to generate in them.
Sample images by 123dan321. Edited in InDesign CS5.