How To: Design a Brochure for a Seminar
Seminars can be pretty standard and boring. Make yours stand out with a brochure that catches eyes and draws a crowd.

Design Master

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The impact of a seminar depends on a series of factors, such as its topic, relevance and the influence of lecturers invited to the discussion. Being able to attract and involve potential attendees is very important when organizing a seminar.

This guide will provide you with the necessary guidelines to create an effective brochure designed specifically for a seminar.


Create a new document sized 8.5” x 11.” In this tutorial, I am designing a classic half-fold brochure, so specify the need for two pages and two columns in the New Document’s panel.

Give the brochure an inner margin of 0.25” and a bleed of 0.125” for each border.

How to Design a Brochure for a Seminar 1


Before actually working on the document, you need to determine your color scheme. The color scheme will be used throughout the whole brochure to give it a cohesive and professional look.

To choose a good scheme, you can extract colors from your main graphics. This way you will be sure graphics and colors will blend nicely.

How to Design a Brochure for a Seminar 2


Start by adding some shapes of different colors to the brochure. These shapes will define the areas where all the main elements will be placed. Use the color theme I created earlier as a reference for the color of each area.

How to Design a Brochure for a Seminar 3


Use a captivating image for the front panel, something that will illustrate the focus of the seminar effectively and will invite readers to explore the rest of the leaflet. If you have a logo, find a prominent spot for it as well.

How to Design a Brochure for a Seminar 4


Text should be extremely easy to read. Using clean fonts that will stand out from the background is the first requirement. Avoid long paragraphs and break the text into smaller blocks.

Make sure to add the location and time of the meeting and contact details, like phone numbers, emails and websites, to give people a way to get in touch. If there are sponsors for the event, include their name as well.

How to Design a Brochure for a Seminar 5


Keeping everything essential and getting rid of distractions is very important. Double check to make sure the layout is uncluttered, text and images are balanced properly and no superfluous element is breaking the flow of the document.

If there is anything that doesn’t look too convincing, try to fix it by changing typefaces, arrangement and so on. Take the time to proofread before sending the files to the printer.

How to Design a Brochure for a Seminar 6


When designing the brochure, always keep in mind who its recipients will be and what kind of expectation you want to generate in them.

Sample images by 123dan321. Edited in InDesign CS5.

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Kristi Maddox is a master of graphic design, on-site design and ordering, and is the go-to for template and design tool usage.
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4 Comments

  1. this was helpful thanks

  2. went to a regional traning seminar last week and the materials they handed out were terrible looking.

    • Kenny Austin
      Kevin Austin (Printaholic.com)

      It is crazy just how many companies and organizations could take conferences and seminars to the next level with just a few design improvements.