In this tutorial, we are going to help you make business cards specifically designed for professional makeup artists. In a few easy steps, we will show you how to set up the cards, tell you what to write on them and how to make them visually appealing for your clientele.
After all, shouldn’t your business cards reflect the beauty of your service?
Step 1. New document
Start by creating a new document sized 3.5 inches by 2 inches and give it a resolution of 300 pixels per inch. This is generally considered the standard size for business cards.
TIP: You also can make a mini card, which is an excellent choice visually and a little cheaper to print. In this case, make the card 2.75 inches by 10 inches.
Step 2. Using images
Using photos will give people a taste of you skills. This is why it’s recommended to use a photo of your very own work.
TIP: If you don’t have your own photos, you can use stock images instead, or if you are designing your cards by using a template from an online printer, many have a large selection of pre-loaded photos for you to choose from.
Open your desired photo and apply to it color, brightness, contrast and other corrections if necessary, and then drag it into your new document. With selection and transform tools, resize the image and adjust its placement in the card.
Step 3. Adding your logo
A logo will make your business memorable. If you have a logo, you should add it to the card’s front.
The logo must be on a transparent background and in a color that provides good contrast with the background image to make it easy to spot. If you don’t have a logo, you can simply write your name or the name of your studio in a font you like.
TIP: For this project, you should use elegant fonts. In my example, I picked Aphrodite Slim and Mrs. Eaves.
Step 4. Your information
Make another document with the same specs as the front and use it for the back, where you will have your in-depth details. The back can be in a plain color that matches the general color scheme of the front.
Use the color picker to select the right color from the front image or go for a neutral black and white. If you prefer, you can add a pattern or a background image to the back. Write your name, specialty and contact details (address, phone, email, website, etc.)
Choose fonts that are readable and reflect your style, and double-check that your spelling and information are correct.
TIP: Making a double-sided card is not necessary. If you want to save a little money, you can make a single-sided card and leave the back blank. In this case, all the required information has to be on the front!
Step 5. Printing
There are several online services you can use for printing your cards.
A professional printer will give you a good choice of stock to select from, and you will be able to choose other options to make the cards look sleeker, such as the finish, rounded corners and shape of the borders.
Makeup artists frequently use business cards to establish new contacts and maintain the old ones. Not only do their cards provide useful information, but their cards also illustrate their style.
This tutorial explained the basics of making an attractive and professional-looking card, but you can easily adapt this workflow to your unique vision and taste.
Edited in Photoshop CC. Sample image by theywillsuffice stock.