Postcards can make promotion very easy, but what if you have text-heavy content to manage? Is it still OK to use a postcard? And how do you keep your content organized while keeping the postcard’s appeal?
If you want a practical answer to these questions, follow these easy tips to learn more about making a postcard filled with texy!
Step 1. Sum it up.
There are dozens of way to express a single idea, but if you have too much text on your postcard, you should consider rephrasing and simplifying. Be brief with short, clear sentences. Be direct to get your point across.
Step 2. Less is more.
Every detail isn't absolutely necessary to make your postcard relevant and interesting. Get rid of what is not important and determine what the focal point of your postcard really is. Know your postcard’s limits and just stick to the essentials.
Step 3. Rely on images.
You don't have to say all through text. Postcards are a powerful vehicle for promotional purposes thanks to their visual side. Selecting the right images to go with your text will make it easier to get your message across.
Step 4. Give everything the proper space.
For a text-based postcard to be engaging, alignment and color need to be relevant. To make your postcard easy to read, shape the text with short paragraphs and choose a contrast that goes with the surrounding design.
Text can be a visual incentive to the reader’s attention with an appropriate layout and a good color palette.
Step 5. Choose the right typeface.
Some typefaces will give your postcard better readability and flow, which will improve the final effect of your postcard. Choosing the most appropriate font depends on your style.
In general, limiting the use of fancy typefaces in text-heavy postcards and sticking to clean fonts will give you more control to better organize your text.
Step 6. It’s “only” a postcard.
You don't have to feel compelled to fit a whole pamphlet in your postcard. Actually, one of the strongest points of a postcard is brevity, so take advantage of that. Remember there are other formats you can use for extensive bodies of text.
Use your creative instincts.
Postcards are great for promotional purposes or just sending a greeting to a friend. Put yourself in the place of your audience to determine what your postcard needs. Hopefully these tips will help you to get started.