How To: Lay Out a Postcard in Microsoft Publisher 2010
In a few minutes, you'll have your very own postcard!

Design Master

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Postcards are one of the most effective marketing tools around. You can distribute or hand them out in so many ways, and they are truly a versatile way to promote a business.

Microsoft Publisher is one of the standard choices for designing promotional postcards and has been a long-time favorite of beginners.

This step-by-step tutorial will guide you through the creation of a postcard.

Launch Publisher and start a new postcard document (File>New>Postcards). Choose one among the available templates. They either come with the software or are directly downloadable from’s library.

In this tutorial, I’m going to modify a blank template, but all the techniques illustrated here will work with any template. Feel free to choose the design you prefer.

From the first screen, you can already set font faces, color palette and details from the Customize panel under the template preview.

However, at this stage, it’s not necessary to make any changes. Plus, all these settings can be adjusted later.

How to Make a Postcard in Publisher 1

First, I’m going to define the various areas of the postcard with shapes. I’ll use a shape for the background (Insert>Shape>Rectangle) and I’m going to fill it with a texture.

Drag the rectangle over the whole surface to cover it in its entirety with the shape, and then click on Shape Fill>Texture. Select your texture image and confirm.

How to Lay Out a Postcard in Publisher 2

I’ll also draw another shape across the middle of the card, this time filled with a light gradient (Shape Fill>Gradient), where I’ll put a logo and motto.

How to Lay Out a Postcard in Publisher 3

To include your company or organization’s logo in the postcard, choose the Picture option that is located inside the Insert panel (Insert>Picture). Use the transform handles to modify size and position of your logo image.

You can apply drop shadow effects and change the color of the logo to make it blend with your postcard’s palette and design. You can also reshape the image a bit by cropping out elements that don’t fit.

How to Lay Out a Postcard in Publisher 4

To write text on the postcard, create a text box by clicking on Draw Text Box (Insert>Draw Text Box) and choose a section where you want the text to appear. Then simply enter the desired wording.

Right click on the text to change its formatting to suit your postcard’s style.

How to Lay Out a Postcard in Publisher 5

The front of the postcard is now finished, so now it’s time to tackle the back.

To create the back, I’ll add a new page after the current one in the document (Insert>Page).

Follow the same guidelines and techniques used for the front when styling the back.

Use the back to include details about your business that you couldn’t fit in the front — your address, phone number, URL, email and so on.

Once you are satisfied with the result, save your project either as a default PUB file or as a printer-friendly PDF file.

How to Lay Out a Postcard in Publisher 6

Here is a preview of the postcard. Keep in mind postcard size standards when designing your card!

How to Lay Out a Postcard in Publisher 7

Creating postcards with the help of a blank template is very easy, and it’s even easier if you prefer to customize a ready-for-use template. With the help of Publisher, it will only take you a few minutes to complete your project.

About the Author
Kristi Maddox is a master of graphic design, on-site design and ordering, and is the go-to for template and design tool usage.
Kristi and the team order print jobs from every major printer to test quality, value, customer service, and more. See their reviews here:


  1. tough to find good publisher articles, thanks

  2. i’ve never heard of publisher before

    • Kristi Maddox (

      Publisher is a less popular program in the Microsoft Office set of tools. Publisher is mainly used for page layout and design as apposed to MS Word, which is a word processor.

  3. After laying out my postcard, I need to know how to print (4) per sheet. The paper I have prints (4) 4 1/4 X 5 1/2 cards. How do I set this up? I can only get 2 per sheet and they are the wrong size. Frustrated!

  4. Kristi Maddox (


    For printing more postcards on the same sheet, when you are inside the print panel you have to select the “Multiple copies per sheet” option in the Settings menu, enter the desired number of copies, and then also choose the right option for your paper size. You could also change layout options by decreasing the value for margins and gaps (decreasing them too much is not recommended). If after changing these settings you’re still getting the same problem, it could mean Publisher is estimating your paper size is not the right size to print the the desired number of copies on it with the given settings.

    Hope that helps!

  5. Have 1st side of postcard with info and second side with address. However, the addressses (which are on the same line in the Excel document) come out last to first so all addresses are not connected to the name on the other side of the postcard.

    • Kristi Maddox (

      It sounds like you might be using Excel to import addresses, but we’d recommend typing the address into Publisher yourself to ensure you’re getting the correct names and addresses.