Postcards are one of the most effective marketing tools around. You can distribute or hand them out in so many ways, and they are truly a versatile way to promote a business.
Microsoft Publisher is one of the standard choices for designing promotional postcards and has been a long-time favorite of beginners.
This step-by-step tutorial will guide you through the creation of a postcard.
Step 1. Create the document.
Launch Publisher and start a new postcard document (File>New>Postcards). Choose one among the available templates. They either come with the software or are directly downloadable from Office.com’s library.
In this tutorial, I'm going to modify a blank template, but all the techniques illustrated here will work with any template. Feel free to choose the design you prefer.
From the first screen, you can already set font faces, color palette and details from the Customize panel under the template preview.
However, at this stage, it’s not necessary to make any changes. Plus, all these settings can be adjusted later.
Step 2. Build with shapes.
First, I'm going to define the various areas of the postcard with shapes. I'll use a shape for the background (Insert>Shape>Rectangle) and I'm going to fill it with a texture.
Drag the rectangle over the whole surface to cover it in its entirety with the shape, and then click on Shape Fill>Texture. Select your texture image and confirm.
I'll also draw another shape across the middle of the card, this time filled with a light gradient (Shape Fill>Gradient), where I'll put a logo and motto.
Step 3. Include a logo or image.
To include your company or organization’s logo in the postcard, choose the Picture option that is located inside the Insert panel (Insert>Picture). Use the transform handles to modify size and position of your logo image.
You can apply drop shadow effects and change the color of the logo to make it blend with your postcard’s palette and design. You can also reshape the image a bit by cropping out elements that don’t fit.
Step 4. Add the text.
To write text on the postcard, create a text box by clicking on Draw Text Box (Insert>Draw Text Box) and choose a section where you want the text to appear. Then simply enter the desired wording.
Right click on the text to change its formatting to suit your postcard’s style.
Step 5. Fill in the back.
The front of the postcard is now finished, so now it's time to tackle the back.
To create the back, I'll add a new page after the current one in the document (Insert>Page).
Follow the same guidelines and techniques used for the front when styling the back.
Use the back to include details about your business that you couldn’t fit in the front — your address, phone number, URL, email and so on.
Once you are satisfied with the result, save your project either as a default PUB file or as a printer-friendly PDF file.
Here is a preview of the postcard. Keep in mind postcard size standards when designing your card!
It's really that easy.
Creating postcards with the help of a blank template is very easy, and it’s even easier if you prefer to customize a ready-for-use template. With the help of Publisher, it will only take you a few minutes to complete your project.