If you’ve started a babysitting service (à la “The Baby-Sitters Club”), you need to find fun and creative ways to promote it. Word-of-mouth is great for this kind of business, but flyers still help a lot when it comes to getting the word out.
Here are eight steps to creating a babysitter flyer that is sure to catch the eye of future clients. You can use a variety of different programs, such as Microsoft Word or InDesign, but I will be using Adobe Photoshop CS5.
Step 1. Sketch it out.
Before starting any design project, you should develop a plan or sketch before you get to work. Decide what content you need to include, what size you want, a theme, images, colors, etc. You could search the Web for good stock images to use in your design.
Step 2. Open a new document.
Set up the size you have chosen. Here I will use 8.5” x 11.”
Step 3. Place the images.
The images you have chosen to use can be inserted into the document now.
TIP: Leave space at the top for the header and the bottom for contact info.
Step 4. Create a title.
In large bold font insert the header, which should be your name or business name.
TIP: Be sure you include “babysitting” or something that indicates your services in the header.
Step 5. Value statements.
Add value statements and bullet points that tell the reader why they should choose you as their babysitter. Be concise and consider the most important aspects of being a good babysitter.
Step 6. Contact info.
If you want to, include tear-away portions with your phone number. If not, simply put your name (if it’s not in the header), phone number, and maybe an email.
TIP: Make sure the font is large enough to read at a distance and is legible.
Step 7. Finishing touches.
Take a look at the flyer and see if there is anything you missed. Make sure all the information is accurate and there’s no spelling or grammar mistakes. I think our example could use a little more pizazz at the header to grab the reader’s attention.
Step 8. Print.
Make sure you print in full color. Print one test page first to ensure everything turned out as planned. If you've got the time and inclination, consider using a professional printing service to give your flyer an added punch of legitimacy.
Post it everywhere.
Now that you have an attention-grabbing flyer that lists your qualities and contact information, you’re ready to post it near mail boxes, on community bulletin boards, or leave with local businesses. Take copies with you so you are always prepared to leave a flyer behind.