A great flyer starts with amazing graphics. The background is the foundation of the visual side of the flyer. Depending on the type of flyer you want to make, the background style will vary.
Here are some tips to create the best background for your flyer.
Step 1. Start with planning.
If you don’t know the purpose of your flyer, you will not be able to determine the kind of graphics you will need.
These are the types of questions that need to be addressed before starting your project.
Step 2. Software.
Popular choices for graphics are Photoshop (paid) and GIMP (free) or Illustrator (paid) and Inkscape (free).
Photoshop and GIMP are good for working with raster images — photos, textures — while Illustrator and Inkscape are ideal for vector graphics — patterns or anything that needs to be scaled to any resolution.
Step 3. Plain colors.
Plain background colors are classic, but they can be difficult to use properly, especially in promotional advertising. You don’t want the flyer to look empty, so arrange the layout carefully.
This type of background is especially suited for flyers where text and typography is the focus. It’s also good for minimalistic design and flyers for events.
Step 4. Gradients.
Gradients make use of more colors while still maintaining simplicity and a clean appearance. They work well with sleek and modern design, and they are commonly used in anything that has to do with technology, science and business.
Step 5. Textures and patterns.
Textures and patterns bring out other design elements without becoming distracting. They easily complement minimal design without being obtrusive, and they are easier to use than plain colors because they fill the space.
Like plain colors, they can create a neutral backdrop for the main content of the flyer and can be employed in similar fashion. Given their almost palpable appearance, they are also great to emphasize feelings of consistency or familiarity.
Step 6. Photos and collages.
Photos and illustrations are probably the most effective feature in advertising. Using photos as a background will immediately attract the reader’s attention.
Likewise, combining photos in a collage to use as a background is easily captivating. Photos should be highly expressive and compelling for the audience.
Step 7. Combinations.
All the above can be combined together in various ways to achieve different effects. For example, by using patterns and gradients, you can create interesting spotlight effects.
Textures and patterns often make a successful match in lifestyle flyers concentrating on decor, as do gradients and photos in modern-looking flyers.
The only important rule is to make sure all elements look harmonious together. Avoid discordant effects in your background unless it’s part of the flyer’s message.
A clear idea.
Feel free to use these tips as a reference to make the most appealing background for your flyer. Making a background for a flyer is not hard, especially if you have a clear idea of the effect you want to achieve.