A great way to market your products or services is to create a professional brochure. You may be surprised to know you don’t have to be a graphic designer to do this.
In this tutorial, you will learn how to create a sophisticated, engaging brochure to jump-start your marketing efforts.
Step 1. Getting started
The best way to get started when planning any type of marketing material is to create a rough outline and sketch the kind of content and images you want to include.
You will also need to decide what size brochure you would like. The most common are tri-fold or bi-fold.
TIP: Find inspiration by picking up brochures you find impressive and try to integrate those appealing elements into your design.
Step 2. Sketch it out.
Take a sheet of 8.5 inch by 11 inch paper and fold it into thirds or in half, depending on the size you want.
Then use a pencil to sketch out the number of panels you will have and decide where to put the content of your brochure.
TIP: White space is important for a clean look and easy-to-read fonts will look professional.
Step 3. Open a new document.
Now that you have an idea of how to lay out your information, open a new document in Microsoft Word. You have the option to start a blank document or use a Microsoft brochure template.
If you select Brochures and Booklets, you can see some of the template options and simply fill in the blanks. However, if you decide to start from scratch, select Blank Page.
Step 4. Page layout
Once you have a new document open, click on the Page Layout tab at the top of the screen and select Columns.
This will give you the option to set up three columns per page for a tri-fold or two columns per page for a bi-fold.
Step 5. Page orientation
Next, click Orientation, also in the Page Layout tab, and then Landscape.
Step 6. Page margins
Now select Margins and choose the margins that best suit your needs.
One option is Narrow, which gives you 0.5-inch margins all around. You can also set custom margins.
Step 7. Show text boundaries
Select the Microsoft logo in the left corner to pull up the Word Options menu. Click Advanced and select the check box next to Show Text Boundaries.
This will allow you to see the boundaries of your tri-fold or bi-fold, but the boundaries will not show up in print.
Step 8. Complete the brochure.
Now that you have your document set up, begin plugging in the content you drafted out into the corresponding panels.
Once you settle on a final design, you are ready to send your completed document to the printer!
TIP: Test out different fonts, colors and sizes for visual interest. When you insert an image, you can select the format tab to add effects, such as a border or shadow.
Oh, and don't forget...
Whether you go with the template or create your own, designing a brochure in Microsoft Word can be just that easy.
Remember to break up heavy text with bullet points, images or graphics, include key information on the inside front cover and provide your contact information on the front cover and/or the back cover.
Always get input from others, print a test page and proofread several times before sending the brochure to the printer. If you continue to practice your layout skills, you’ll be a brochure pro in no time!