For those working in real estate, a business card is not just a practical requirement but also an effective marketing instrument for growing a business fast and acquiring new clients.
Here are a few ideas that will help you create a first-rate business card just for real estate agents.
Step 1. Decide on a design strategy
If you are creating your own card, you will need to choose a tool you will feel comfortable working with.
If you have time and patience to learn and you plan on using the software more than just occasionally, there are flexible editors you can consider, like Microsoft Word and Publisher or the high-end Photoshop, Illustrator and InDesign.
However, our biggest recommendation is to take advantage of the great (and free!) online design tools and templates that are offered from online printers. Feel free to check out our current business card printer reviews and template rankings to find the service that will work best for you.
TIP: These services often provide sample kits so you can consider the pros and cons before purchasing.
Step 2. Deciding on photos
Photos are not a necessary element to have on the card, but if used correctly, they can make a difference.
Most of all, they can help establish a direct relationship with clients. Putting your face on the card will suggest you are a serious professional who values transparency in business.
But choosing the right photo is sometimes easier said than done. An impeccable photo will make your card sleek and attractive. On the other hand, while an amateurish snapshot may look all right on your social network profile, it won’t on a business card.
TIP: If you are interested in adding a photo, this great tutorial will help you to get started.
Step 3. Only use the essentials
Loading the card with all sorts of unnecessary details may be tempting, but it will probably have the opposite effect of what you want.
Carefully choose what is really essential for your potential clients to know instead of forcing too much information into a little amount of space.
TIP: Usually your name, title, company and contact details — phone number(s), email, URL — will be more than enough. The best business cards for people in business are to the point, and measure is the most eloquent presentation for balance and reliability.
Step 4. Harmonic design
The design should be consistent and all of the elements on the card should blend together. This includes the logo, the typefaces and the color palette.
TIP: For your color choice, unless you have a clear idea in mind, sticking to black and white may be the best idea to keep the card simple and traditional — and also cheaper. Also keep in mind black and white works very well if you want to have a neutral card that’s easy to read.
Step 5. A word on paper
The thicker the paper you choose for the card, the better the results you’ll see. However, heavy card stock will also cost more, so find an acceptable compromise between the two if you are on a tight budget.
TIP: Anything with a thickness of 300 gsm/12 point and up will work, but avoid flimsy stock at all costs. It doesn’t look professional and doesn’t hold ink well. Thin paper shows signs of wear and can get bend and rip easily.
Sell yourself before you sell homes
Remember your business card is, in many cases, the best way to introduce yourself. This is still true in this time where information is exchanged quickly among people, so use the same standards of professionalism you apply in your work.
Need some inspiration to get started? We’ve got you covered!