Most people hate going to the dentist. All those weird sounds, instruments that look like torture devices, and the smell of fluoride can just be too much for some people. But if you want to turn your patients’ frowns upside down, try sending them a cool postcard.
A dentist postcard is a not only a key element to winning new clients, but it’s also a valid ally to make your relationship with current patients stronger.
Step 1. What the postcard is about?
The postcard will need to be as straightforward as possible. For it to work, it’s very important to know from the start what the message is about and who it is intended for.
Are you addressing current or new patients? Are you offering them any promotion or discount? Are you launching new services? Let people know what you are doing for them to bring them closer to your practice.
Step 2. Attract with photos.
If you want your postcard to have immediate impact on your clients, you should include captivating images. To be persuasive and trustworthy, the photos should look clear and polished. Low-quality images will have a negative effect.
If you don’t have your own photos to use, you can purchase stock images from sites like Fotolia, Dreamstime, and Bigstockphoto. They have huge libraries with a lot of choices to meet a variety of needs.
Step 3. Why you need a logo.
A logo is an essential element for a business postcard. It’s a symbol of professionalism and reliability, and it immediately places your business and makes it recognizable.
If you don’t already have your own logo, you should consider getting one. Logos can range from something simple, like a basic monogram, to something highly graphic. Your ideal logo depends on the persona you want to give your profession. If you need a logo quickly, try StockLogos.
Step 4. Templates.
A number of online printers offer large selections of postcard templates, including Zazzle and UPrinting. Using one of these services will make everything extremely easy. All you have to do is select a template and send the information. The rest will be handled by the online printer.
This is particularly convenient if you need to purchase bulks of material. The larger the order, the less expensive it will be. Most of these services also have free sample postcards. I recommend trying more than one before choosing a service.
Step 5. More customization.
If you have special requirements, some of the online printers mentioned above can also provide designing services and full customization for dental advertising.
Just send them your logo or any picture you intend to use and give them some guidelines to help them create the postcard. They will take care of the rest.
Patients will be flashing those pearly whites in no time.
Your business can shine as the healthy teeth of your patients, and postcards can be the tool you need to make it happen.