How To: Make a Flyer for a Holiday Event
Don't let your busy holiday schedule keep you from making what could be the best holiday flyer in the world.

Printing Ninja

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When holidays are approaching, there is always so much to do in so little time. Organizing special holiday events can take up a lot of your time, especially if you want to make a fun and appealing flyer for it. This brief tutorial will show you how to make a standard flyer for your holiday event in no time.

The flyer I’m going to make is a classic 8.5” x 11” flyer, so enter these measurements in the width and height fields when creating the new document.

Set the resolution to 300 pixels per inch and the color mode to CMYK, which are the most commonly accepted settings for printing.

How to Make a Flyer for a Holiday Event 1

Open your picture. I will detach the dog from the white background to use it in the flyer. Since the dog photo has a clear background, I can do it easily with the Quick selection tool.

However, with more complex images, you can trace around the object with the Pen tool and then turn the path into a selection. Invert the selection and hit backspace to delete the background.

How to Make a Flyer for a Holiday Event 2

Open the background image. With the Move tool, click on the photo, drag it to the flyer’s document and drop it to include it into your document. Use the Transform tool (Edit>Transform) to adjust its size to fit your flyer. Do the same to add the dog as well.

How to Make a Flyer for a Holiday Event 3

Use Levels (Image>Adjustments>Levels) to add some punch to the dog photo by increasing its contrast slightly. Use the Burn tool to darken parts of the photo if you wish.

How to Make a Flyer for a Holiday Event 4

With a soft black brush, I drew the shape of the dog’s shadow on a new layer. I moved the layer with the shadow under the dog and changed the blend mode to Multiply, with a 75 percent opacity.

How to Make a Flyer for a Holiday Event 5

On a new layer above the dog one, I drew the shape of a cone with the Polygonal Lasso tool and filled it with a light blue color. I changed the layer’s blend mode to Screen and lowered its opacity to around 35 percent.

With a large soft brush, I drew a spot of the same light blue color on another layer above the others and changed the blend mode to Linear Dodge.

How to Make a Flyer for a Holiday Event 6

Now I can add text. I chose fonts that will be legible from a distance and colors that will merge with the general look of the flyer and provide adequate contrast to the background image.

I can enhance the text by adding a subtle drop shadow effect and changing the text blending and opacity.

When you create your flyer, don’t forget to include all the relevant details about the event, like the date, time and location. Include your contact information if you want to give attendees a way to get in touch.

How to Make a Flyer for a Holiday Event 7

Even with a busy holiday schedule, you can make an event flyer without breaking a sweat. All you need is a little imagination, a great image editor and the right combination of visuals.

Stock images by Amruth Pillai, Corey Fetters and Edited in Photoshop CS5.

About the Author
Kenny Austin is an expert of print quality and accuracy, product analysis, and print production processes.
Kenny and the team order print jobs from every major printer to test quality, value, customer service, and more. See their reviews here:


  1. BAH, love the dwag

  2. Great tutorial, thanks!