With the help of technology, it’s now easier than ever to spread the word about a business, offer or event with the help of a flyer.
Printed flyers are still very common, but designing them requires just a bit of extra effort.
Here are a few things to consider before sending your flyer to the printer:
Step 1. File format.
Common dimensions for flyers are 5 inches by 7 inches, 5.5 inches by 8.5 inches, 8.5 inches by 11 inches and 11 inches by 17 inches. Most printers will accept different sizes, but it’s better to ask them for their specs.
Saving your file in a printer-friendly format is also recommended — PDF is considered the standard. Save the file as a flattened PDF so your original design isn’t altered.
Keep a digital copy of your flyer in a fully editable format in case there are last-minute corrections you need to make.
Step 2. Color space and resolution.
I recommend working in the CMYK color space with a resolution of 300 DPI. However, each printer may have slightly different requirements.
If the file doesn’t meet a printer’s specifications, they might not accept your flyer or may ask you to make changes.
Step 3. Graphics.
Flyers for print should be easily visible from a distance, so the first thing you want to include is graphics that will not only look nice, but will also be easily noticeable.
People usually stop and look at a flyer when it catches their eye, so give them what they want. Use images to your advantage and fill the space with attractive visuals.
Step 4. Headline.
The headline should sum up your message nicely and maintain the onlooker’s curiosity. It can contain a brief overview of your offer, your business’ motto and so on.
Place the headline where it is prominent and make it straightforward, short and catchy.
Step 5. Information.
Text is also important in a flyer, but unless you’re using text as your main graphic element, it shouldn’t be overpowering. Include just the information that is needed and get your point across without being too wordy.
For example, if you are making an event flyer, include important details like the day, time and sponsors. Always include all the necessary contact information — address, URL, email, phone number — in case people want to know more.
It's all about simplicity.
Once you have a clear idea in mind and you have gathered all the information needed to make your files press-ready, preparing a flyer for print is simple.
Image courtesy of evobrained. Edited in Photoshop CS5.