Holidays are the busiest periods for many businesses, large and small alike. A postcard is one of the easiest and most effective ways to send a seasonal greeting to clients. If you want to know how to create a successful postcard for the holiday season, read on. The following tips can help you!
Step 1. Something to dream about.
Holidays are about satisfying one’s desires. Your greetings should be tailored to meet your audience’s wishes, not only those of your business.
Give your loyal clients what they expect, and you can be sure they will remember it. The postcard is a nice way to make them realize you know them well and want to help them fulfill their wishes.
Step 2. The importance of colors.
People immediately link festivities with brilliant hues and vibrant colors, like red, burgundy, and gold, but also green, silver, light blue, and white. It’s no surprise that a well-devised color scheme will instantly set the mood of the postcard while enveloping graphics and text.
Traditional festive colors are the way to go, and you can use the tradition to your advantage and adapt any classic palette to emphasize the most recognizable attributes of your business.
Step 3. Embrace the traditional imagery.
Festivities are not only about colors, but they are also about beautiful imagery. People are attracted and fascinated by visuals, so use them extravagantly.
Traditional symbols can get pretty stale, so you should try to turn them into something that speaks about your trade and your services instead of just relying on their generic appeal.
Step 4. Be direct with your message.
Make your message brief and to the point. Use typefaces and effects that will be able to add charm to the card, but keep the text clear and readable. And don’t be afraid to use a play on words for your “Holyday” greetings!
Step 5. It’s still about business.
Last but not least, don’t forget about the business side of your seasonal greetings–don’t miss the occasion to use the postcard to strengthen your identity.
Include your logo and basic information so the recipient can place your name right away among other businesses. If you are including a special offer in the postcard (sale, discount coupon, etc.), be clear about its terms.
Send your clients some holiday cheer!
Holiday postcards will show your clients you care about them all year round.
Stock images by 123 Free Vectors, Daniel Van Holten, Uros Kotnik, Jeltovski. Edited in Photoshop Cs5.