Creating a memorable business card for promotional purposes is one of the keys to branding your small business.
Having a sleek, succinct design has the advantage of exuding professionalism, functionality and evokes ideas of integrity and coherence — qualities that you want your business to encompass.
Below are five easy steps that will help you create business cards for your small business.
1. Eliminate Unnecessary Text
If this is your first business card for your small business, you’ll probably want to include pertinent detail to show what your business offers to potential clients and customers. Your business cards don’t need to be extravagant and overwhelm the reader. Don’t add unnecessary detail and design to your cards. Edit the card proof objectively and determine whether the draft exemplifies your business.
2. Keep it Simple
Your business cards’ main intent is to provide potential clients with the business’ contact information. Your personal information should be included (especially if you hand them out to clients), but don’t be tempted to add anything that isn’t necessary. Add a few lines containing your name, title and area of expertise, in addition to your contact details. This is enough information for potential clients and customers.
3. Choose the Best Typeface
Typography plays a crucial role in design. In the case of your business card, typography is often used as the main focus. The right typeface must be selected in order to achieve the desired result. Simple fonts are always a great choice. Alternate serif and sans serif to introduce movement and variation, while avoiding anything blatant, clumsily baroque or childish-looking.
4. Color Options
Colors should be chosen accordingly. The business card’s palette should not suffocate the design but integrate it. Redundant color schemes will ruin the balance of the card, so avoid using more than two or three colors. If you want to enrich the palette, choose shades of the same hue instead of introducing stark new ones.
5. It's All About the Details
The card stock used is a significant factor for all business cards. Thick stock is better than thin paper, due to being durable. Textured or specialty papers are an excellent choice, too. Other effects, like relief printing, can also contribute to the final overall effect.
These aren't your mom's business cards!
When creating stand-out business cards for your small business, it’s always important to pay attention to the details and look over the draft over and over again. Handing your business card to potential clients is the first impression they will have of you — make it count and memorable!