If you’re a striving photographer, you probably know how developing your brand can help establish your business. Whether you’re a promising newcomer or you’ve been in the business for years, a business card will not only be the best way to help people get in touch, but it will also define you as a serious and committed professional.
From what to include to the best paper to choose, here are a few tips to make a photographer business card.
Step 1. Choose a look that works best for you.
If you want to use a business card as a way to provide contact information, you can go with a minimal layout that includes a logo and basic information, enveloped by a balanced design that makes use of negative space to emphasize elegance and professionalism.
If you want to display your talent, you can select one or more images to put on the card, offering a small taste of what your photography style is about.
Step 2. Include your logo.
A catchy logo that catches people’s attention is worth investing in. The logo will build up your identity and will set you apart from the competition.
Your logo can be anything from a free interpretation of your profession or a monogram, to something combining your name and graphic elements.
If you already have a logo, you should give it prominence, as it will make it easier for people to recognize you. A relevant placement on the card’s front will give potential clients a strong visual hook.
Step 3. Link to a portfolio.
If you have a portfolio available online, include the link on the card. Linking to your portfolio will increase your chances of being hired.
People willing to book a photographer want to know right away if your style and area of expertise match their requirements. If they are in doubt, they will probably move on to the next name on their list.
If you don’t have an online portfolio yet, you should consider creating one. It’s not only for your business card’s sake, but it will also come in handy in many other occasions. Having a portfolio that is easily accessible will be your best publicity.
Step 4. Select a coating.
Matte coating is excellent for business cards, as it doesn’t get ruined by fingerprints. Paired with the simple style, matte is the way to go.
If you plan on featuring some photographic work on the card, glossy or luster will work better. Glossy is the best for photos, but it may not be totally functional for a business card. On the other hand, luster retains most of the high detail and contrast of glossy paper while being much more practical.
Step 5. Pick the right paper.
The paper you choose can either make or break you. This may sound like an exaggeration, but a single detail can make a huge difference, especially for people working in an artistic field.
Thick card stock will definitely make an impression. Other effects, like choosing specialty papers and letterpress, will also give the card a certain “oomph” factor.
Of course, thick stock and fancy effects cost more, so try to find a compromise between your personal budget and final quality.
Show passion for your job.
If you are passionate about your job, you should have a business card that will communicate it to potential clients. A business card is more than a tiny piece of paper to hold your contact details. It is a way for you to get acquainted with people. Choose the right one that will reflect your devotion to your profession.