Musicians are always on the move, going constantly from a contact to the next. Maintaining these professional relations and expanding them is an essential side to their career.
In addition to rockin’ music, business cards are one of their tools, allowing them to establish contacts and to readily provide information required to the business side of their art.
This tutorial will explain how to make an effective business card designed especially for a musician’s needs.
Step 1. Measurements
The most common size for business cards is 3.5 inches by 2 inches. If you have no previous experience and no special requirements, we recommend using these measurements because they are the standard.
Step 2. The main graphics
Just like the creative field, it is important to adapt the graphics to your taste and to the professional image you want to convey.
For instance, if you are a classical musicians or a music instructor, a card like those used by DJs may not be appropriate. Photos, illustrations or textures are all good, so use your common sense and gut feeling.
If you are making a one-sided card, you can use an attractive photo for the front and fill the back with a plain color, white or something else depending on the overall look of the card. On two-sided cards, you can fill both sides with matching graphics and colors.
Step 3. Logo inclusion
If you have a logo, monogram or signature, it’s a good idea to add it to the card. The logo can be the main graphic element of the card (for example, in the case of minimal design) or a way to make your name easily recognizable.
If the logo has an opaque background, you will need to make it transparent either by masking the background color with color range selection or by using tools as background or magic eraser.
By the way, it’s always good practice to have the logo saved as a transparent PNG or GIF file to easily add to any type or promotional materials you might create.
Step 4. Contacts and other information
Contacts are the most important element in the card. After all, keeping in touch with people is the reason you are giving away a card in the first place.
Make your name prominent and add field of expertise and skills. Make sure it will be easy for others to reach you by including phone numbers and email, a link to a work-related website and social presence where applicable.
Make the text readable. Don’t be too wordy. Balance your information with the graphics. Use fonts and colors that will go well with the overall style of the card.
Step 5. Extras
Depending on your budget, you can consider extras like letterpress, lamination, specialty stock and so on. These effects will add interest and a sense of professionalism to the business card, even if the card’s design is very simple.
Check the options available from your printer and ask for a quote before placing your order. Some of these extras will increase significantly the cost of the finished product.
If you are interested in placing an order right away, check out our business card reviews to find the printer that will work best for you.
Strike a chord with a card just for you.
A business card must reflect the personality and skill of the person behind it, and this is true for people working in creative fields like music and the arts.
Consider some of the tips and examples from above and any others you might find, but just like your music, make sure the finished product is a creation that is all your own.