Creating T-shirts for men and women is, for the most part, one and the same. Nevertheless, there are several important aspects to keep in mind when making them suitable for the more masculine gender.
With these tips, I’m going to explain how you can make a T-shirt that is specifically designed for men.
Step 1. Preliminary research.
Knowing your audience will help you maximize your product’s success. Try to direct your attention to a general part of the male audience.
For example, are you making a T-shirt for young or mature men? What kind of lifestyle do they follow?
What is the average amount of money they spend on apparel? How many items will your ideal customer purchase in a given period of time?
Your project requires you to form an idea about these and other questions.
Step 2. Male T-shirt cuts.
Start putting the results of your research into practice. If you have been doing your homework, you probably understand the easygoing type will not wear a posh T-shirt and vice versa.
You wouldn’t wear the same T-shirt as your grandfather would you?
While the young will go with casual choices that will be wearable day in day out, like round necks, ringers and long sleeves, men that are very conscious about their style will prefer more sophisticated V-necks.
Older people will probably prefer a classic cut, like the basic crew neck or the dressy polo shirt.
Step 3. Design styles.
Design is another factor.
Plain white T-shirts will appeal to consumers across many groups. Sportswear, loud slogans, humor and band logos will be sought after by the young or by those with a very casual lifestyle.
Designer tees will be extremely attractive for the accomplished and world-savvy individuals.
Older buyers will choose tradition, perhaps a style similar to brands that have been among their preferences for some time.
Step 4. Colors.
While it’s tempting to try bold combinations that will stand out immediately, it’s also easy to misuse colors.
When in doubt, neutral colors are always a safe choice and the most convenient to handle and match, but they may be too flat for exigent consumers.
A good design is not enough to make up for poor color choices.
Step 5. Fabric.
In some cases, like with pique cotton in polos, fabric goes with a specific cut, so there is no need to worry too much about it. In other cases, the question is more complex.
Because a stretchy synthetic V-neck is nothing like a plain cotton one, their feel and look is different and so is their buyer.
That’s yet another reason to know your customers.
It's all about the men!
Creating a good T-shirt mostly comes from knowing the type of customer you want to attract and from studying their tastes and needs. Good luck!