Textured business cards stand apart from traditional finishes. They’re so pleasing to the eye that people can’t wait to get their hands on them — literally. While appealing to our basic senses, textured business cards can also be very expensive to make.
To get the same visual effect without going broke, you can trick the eye with a simple, effective method. Here are 5 steps that’ll teach you how to make your own textured business card in Microsoft Word.
Step 1. Set Up Your Document
The most common size for business cards is 3.5” x 2”, so I’m using these dimensions in the tutorial. You should also add a 0.125” bleed to each side of the card. Bleeds extend the printed area and prevent blank borders from appearing on the final card. Even though it’s not necessary for this tutorial, it’s definitely needed if you’re making a business card with background graphics.
After you create a document, you can use guides to define the bleeds and also set inner margins to determine a safe area where your main graphics and text can be placed. Calculate at least 0.125” for the inner margins for each border.
Step 2. Select a Texture
Choose a texture with very physical characteristics (almost palpable in appearance), such as crumpled paper, concrete, rough fabric, wood, or metal. Go for something that will match the style of the card as you envisioned it. And, of course, keep it pertinent to your business and specialty. In this tutorial, I’m using a paper texture by Lost & Taken. I opened and set it as the background image to my card document.
Step 3. Add Other Design Elements
After placing the background, add other graphics to embellish the card and make it more interesting. If you have your own logo, find a spot for it where it will be noticed right away.
By adding embossing and drop shadow with layer styles, you can imitate a letterpress effect to enhance the graphics above the texture. This works very well with some types of textures, as it gives the card a very elegant, classic look. The same effect can be applied to the text to create a coherent theme.
Step 4. Add Details to the Business Card
Textured or not, a business card is still a business card, and you need to fill it with your personal details like name, contact information (email, phone number, website, but only if it’s related to your job), and a brief overview of your area of expertise.
Step 5. Create the Back Side
For the back portion of the card, create a new document with the same specs as the front. Even if you use slightly different graphics for the back of the card, don’t alter the overall style. Use the space on the back for the details you couldn’t fit on the front. Depending on your requirements, you can use the back as a canvas to reveal your clients more about yourself.
After you complete all 5 steps, your design should look similar to the finished product below:
Make Business Card Recipients Feel Your Message
Even though card stock, special materials, and quality online printers can be hard to find when you’re on a budget, you can still produce beautiful textured cards with the help of a little creativity. Make sure you follow each step, then you’ll have yourself an awesome, textured business card to hand out!