Choosing to go the sustainable way is not only good for your business, but it’s also good for your publicity.
If you are making an eco-friendly brochure, the following tips will help you make it the greenest it can be!
Step 1. Green brochure
Saving on paper is one of the simplest ways to produce a brochure that is environmentally friendly. If a tri-fold brochure is enough, don’t add more pages. Design ideas can be adjusted to utilize the space you already have.
Step 2. Essential content
You can make an effective brochure by cutting down on a few elements, but you’ll need to experiment before you know what to get rid of.
Make different mock-ups before the final version of the brochure. Choose the most balanced version, one that satisfies your requirements while keeping your essential content.
Step 3. Recycled paper
Choose to print on recycled paper. You may not know this, but recycled paper can be as practical and attractive as regular paper!
Depending on the final look you want, you might even find some types of recycled paper have texture and brightness that can actually enhance your brochure.
Step 4. Vegetable inks
Vegetable-based inks are becoming a great substitute for the ones commonly used in commercial printing.
These inks are easy to recycle and you have no limitations if you choose monochrome or color printing.
Step 5. Printing service
Not all printing services are equipped to deliver your product based on your requirements and considerations. It’s best to choose a printing service that has an environmental certification.
Before you make any final commitment, research printers in your area by sending numerous inquiries. If you can’t find any options, have an online service do the printing.
Green is the way to be!
Despite myths about environmentally-friendly materials being inferior in quality, there are no disadvantages to using green technologies.
Remember, some people who see the brochure will likely notice and be impressed by your choice to go green.