A brochure should be a balanced combination of text and images. Text is carries the useful information, but images direct the reader’s attention to the text.
This tutorial will show you how to make a brochure that is organized with images. It’s just six easy steps!
Step 1. Front panel.
The front panel is your brochure’s cover. This is the single most important panel to attract readers, so use it wisely.
Choose the most inviting and appealing image you have for the cover, but don’t forget to keep it relevant so people will have an idea of what the brochure is about.
Step 2. Back panel.
The back panel is also important in a brochure’s organization because this is where people look to find the information. The back can accommodate special graphics illustrating directions, like a street map to the location of your business.
Step 3. Make them small.
If you want to include a considerable number of images, keep their presence reasonable and distribute them carefully. You can either use them independently while having them interact with your text, or you can blend them together to create visually engaging collages.
Step 4. Make them big.
If you just have a few images and this isn’t a text-heavy brochure, you can have the images spread across more panels. Photo spreads are highly attractive and readers are immediately drawn to them. Images can say a lot more than words sometimes. Making images prominent will reinforce their effect.
Step 5. Organize the text.
To make the brochure easy to read while also keeping the images prominent, split the text body into brief paragraphs of just a few lines each and use bullets to sum up the information.
Wrap the text around the images to create a cohesive layout and save space. Take the time to space textual and visual elements adequately and assess the overall look of the panels.
Step 6. Clean up.
Remember you don’t necessarily have to fit all the images you have in your brochure, especially if you want it to be easy to read. Select only the best visuals. If you are unsure about a photo, perhaps it means it is not pertinent enough to be in the brochure.
Have fun experimenting.
Images are the most powerful tools in a brochure, but they must be used in the right way to achieve the effect you want. To create brochures that work, start by following some simple rules and try a few combinations to get different results.