Despite their casual and playful nature, stickers are not just a favorite of young people. As a matter of fact, they enjoy impressive popularity among consumers belonging to most age groups and are an excellent way to easily expand your market reach.
Here are a few ideas to use stickers as an effective vehicle to increase your business’ visibility and reinforce your brand identity.
1. Targeting your audience.
To be successful, you have to tailor the campaign on your customer base. Just as you would for any other promotional operation, the best way to start your sticker campaign is to invest some time in preliminary researching and planning.
- What is your audience like?
- What are their tastes and expectations?
- What kind of impression do you want to make?
- What type of clients do you want to attract?
- How can you arouse curiosity and build a lasting relationship?
Answer these questions and you’ll be off to a great start.
2. The power of custom stickers.
One the most practical aspects of adopting stickers for marketing is that they can be easily adapted to serve your purposes. There are many printing services, some charging very little, to help you make custom stickers based on your requirements.
If you prefer, you can look for printers in your area – even though local printing will probably cost you more. Ordering stickers in bulk is usually recommended: Most of the printing services available offer special discounts on large quantities of items purchased, so the more you buy, the less you spend per sticker.
3. Choosing a creative approach.
Besides adapting the sticker campaign to your needs and knowing your customer base, you must never forget to be inventive. The market has never been as crowded as it is now, and even if stickers are easily put to use, furnishing them with that special something that will make your business stand out from the competition is another thing entirely.
For this reason, it’s very important to make your message as to-the-point and remarkable as possible while infusing it with striking visual appeal.
Stickers can be handed out like other marketing products, like leaflets and postcards, but they’re best used as a fun, easygoing promotional tool. To give the campaign the right exposure, it’s best to take advantage of the invaluable potential of stickers by carefully choosing their placement.
In fact, I’d say this is as important as careful designing. The spots you choose should be accessible enough so the promotion is hard to miss. Just make sure you’re acting in the total respect of other people’s spaces.
5. Bumper stickers and beyond.
One of the most obvious choices to achieve exposure is to rely on a tried-and-true method: the bumper sticker. These days, car stickers have expanded their original range of action. Not only are they intended to be attached to a car’s bumper, but valid alternatives to the classic bumper decal include stickers to be attached to car windows and doors.
Make the message stick.
All types of businesses can find the employment of stickers beneficial, either as a solo campaign or as support to a larger promotional strategy. The main requirement to build an effective marketing campaign based on stickers is to bring your ideas and originality to it and adapt the medium to suit your needs and those of your audience.