Is there a better time than Christmas for sending and receiving greetings in the form of a postcard? No, of course not.
If you don’t know how to make a postcard for the occasion, read this guide. It’s really as easy as that.
Step 1. Why a postcard?
How can sending a postcard make a difference? Perhaps you just want to send your holiday greetings, or maybe you want to take advantage of the season to promote your business?
In both cases, a postcard is one of the easiest ways to get in touch with others, showing them you care even at this busy time of the year.
Step 2. Get people in the mood.
Color is one of the best ways to get attention. Before seeing graphics, design and text, recipients will appreciate the color of your postcard. A color scheme will draw people in before they even read your postcard and will put them in the right mood.
Classic Christmas colors, such as red, gold, white and green, will speak of Christmas like nothing else.
Step 3. Select the right graphics.
It’s easy to go overboard with festive graphics, but the postcard should be attractive. Classic imagery is never out of fashion. Reindeers, fir trees, stars and snowflakes are all beloved Christmas themes.
However, you can create postcard out of anything: a photo of your family, images of snowy landscapes, a cat napping by the fire, freshly baked cookies and so on. Be creative and personal and you will make it memorable.
Step 4. Be careful with fonts.
The typography of your postcard is going to make a huge difference. Choosing the best fonts for the project will make it cohesive and pleasant. Selecting the wrong fonts will ruin the final effect, even if you have the most amazing postcard ever.
Text is not only good for expressing your greetings, but it’s a powerful graphic element in its own. You can create a typography-only postcard and it will work as well as one filled with images.
If you’re unsure, try and compare different fonts. Choosing super-fancy fonts can be attractive, but the postcard must also be readable. Keep a good balance between the two.
Step 5. A simple message.
If you are using the postcard as a promotional vehicle, be clear about your purpose and give people the required information. Are you just sending holiday wishes, or is it about a sale or special event? Where and when is it taking place?
If the postcard is for your friends and acquaintances, make it heartfelt and direct. A simple message will be appreciated by everybody.
Sending Christmas cheer in the form of a postcard!
People like the holidays because of all the happy greetings! This is why postcards are always a welcome surprise.