A journalist’s business card is not only an easy and practical way to exchange contact information, but it’s also an introduction and a summary of their experience.
The following tips are specifically for journalists looking to make an excellent business card.
Step 1. Style
The style of the card should convey an idea of professionalism. It’s best to go with a simple and uncluttered card.
Select a limited number of clean and readable fonts to match the overall style of the card. Serif and sans serif are both good choices.
Card by Olivia Blinco.
Step 2. Color scheme
Color is an essential element of design. Making a loud card will disorient the reader.
It’s better to choose a limited color scheme to lead the eye to the important information.
Card by Tasos Cassidy.
Step 3. Graphics
Graphics are not necessary at all, but you can include some to enhance the look of the card. Unless you have a very good reason to make a graphics-heavy business card, keep the card simple.
You can add a profile picture, logo, monogram or other similar element to give the card personal character. You can also use discreet graphics, like separators and other decorations, for highlighting parts of the text.
Card by Moo.
Step 4. Information and contacts
For a professional, overloading the card is often detrimental. Keep the information to a minimum while offering an accurate overview of your expertise and qualifications.
Your name and contact details are required. Contacts consist primarily of phone numbers, emails and websites.
Where applicable, the card can include media affiliation (press agency, publication) and type of specialization (reporter, photojournalist, etc.)
Other than that, it also can be useful to link to professional profiles on LinkedIn, Twitter and so on.
Card by Christopher King.
Step 5. Card stock
Card stock is a very effective way to make a good impression. There is a substantial difference between superior and poor card stock, which is evident at first glance.
Flimsy stock bends, scratches and tears easily, and it gives away a feeling of cheapness. On the other hand, thick stock is sturdy and durable, has a solid feel when handled and is immediately associated with reliability.
Specialty stocks, like textured cards, translucent plastics, metal or others, can be good alternatives depending on the style you choose and your budget.
Card by Michael Malott.
Hot off the press!
Simplicity is the key for professionals to make the most of their business card, and this is also true for people working in journalism.