The Gist: Not only does Smock create beautiful invitations and stationery that leave customers satisfied, but this innovative company also is bettering the Earth.
Not all printing companies waste tons of paper every year. Some have a goal to help the environment in any way they can, wiping away their carbon footprint.
That’s Smock’s mission.
Producing customized invitations and stationery doesn’t necessarily mean Smock isn’t aware of the environment. This letterpress business practices progressive green methods while creating beautiful, unique designs for clients. It’s a win-win situation for the Earth and the customer.
Located in Syracuse, New York, Smock’s team carefully crafts unique designs for customers across the country. Working remotely from Wisconsin, Amy Graham Stigler is the creative designer who designs Smock’s beautiful products. Her passion for paper goods and the environment is exemplified in her work.
Smock is the first print shop in the U.S. to print on bamboo paper, which is made exclusively for them by a New England paper mill. The letterpress business also prints on 100 percent post-consumer recycled paper that is acid-free, chlorine-free and only uses vegetable-oil based and low Volatile Organic Compound inks and solvents.
From wedding invitations to personalized packages, Smock offers customers an eco-friendly alternative to enjoy all things paper goods while remaining cognizant of the environment. Stigler and the Smock team work hard to create the most beautiful pieces that are truly unique creations.
“We try to have quirky and unique cards besides beautiful ones,” said Erica Henriksen, Smock’s marketing manager. “We are faithful lovers of historic craft.”
Wind-Powered and Eco-Friendly
Apart from using bamboo paper and green ink, Smock donates extra paper and envelopes to local art teachers, and also 1 percent of its sales to environmental organizations as a member of 1% For the Planet.
The printing business also recycles film, paper cut-offs, photopolymer printing plates and other elements so everything can be repurposed. Eliminating their carbon footprint in the environment is just as important as creating the best invitation and stationery sets for clients.
“We’re wind-powered and a green print shop,” Henriksen said. “We do everything with the planet in mind.”
As much as Smock already protects the environment and gives back to their community, the letterpress business is always challenging themselves to do better, as well as their clients. Smock encourages clients to donate trees when they place an order (and Smock plants a tree, too).
The Design is in the Details
Not one invitation or stationery piece created by Smock is identical because the company’s hand-pressed process is very customized. Each paper good has a slight variation and beautiful uniqueness to it.
Besides letterpress printing, Smock also offers foil stamping, blind embossing and digital printing. If the customer can dream it up, then Smock can make it happen.
“We offer a variety of printing methods when it comes to customization and personalization,” Henriksen said. “The sky’s the limit.”
Other than offering different printing styles, Smock offers an array of ink colors, fonts, calligraphy, monograms, patterns and sizes for clients to incorporate into their custom design. Each invitation and stationery set is handcrafted into a beautiful, unforgettable memory for the client.
Committed to Happiness
As Smock heads into another year of custom printing, the printing business continues to handcraft invitations and stationery that leave a “wow” factor. Stigler and the Smock team will also keep revolutionizing the printing world, one eco-friendly invitation or stationery set at a time.
“We work with all our clients to create custom designs,” Henriksen said. “We also believe in the creation of beautiful things, and we want, like you, to feel good about where our beautiful things come from.”
For more information on Smock, check out their website at www.smockpaper.com.